The campaign primarily aims to reach 16-34 year olds by continuing to encourage them to 'Lift Someone Out of Loneliness', knowing that this will likely help their own feelings of loneliness. This is based on recent research that shows that people in this demographic are at higher risk of feeling lonely compared to other age groups, but less likely to seek advice and support.
If you're feeling lonely this winter, search 'Every Mind Matters; for support and advice or go to the NHS website